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Pattern Pulse AI

Pattern Pulse AI, which styles itself PatternPulse.ai, is Jen Evans's Toronto research and consulting practice. It writes internal AI policy for governments, enterprises and non-profits, and publishes its own research on how and why large language models fail.

The people

What they build

AI policy consultingInternal and public-facing AI policy for public-sector organisations, enterprises and non-profits, covering governance, decision documentation and legal risk.Product page ↗
ResearchPublished papers on large-language-model failure modes, including Evans' Law 7.0, Why LLMs Fail, Policy Implications and the AI Sovereignty series.Product page ↗

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About

Pattern Pulse AI does two things that feed each other. The consulting side writes internal and public-facing AI policy for public-sector organisations, private companies and non-profits — governing how an organisation uses AI, documenting how decisions get made, and managing the operational and legal exposure that follows. The research side is what the policy work rests on: a body of papers examining where large language models break down and what that means for regulation and procurement. Its core framework is published as "Evans' Law", now in a 7.0 revision that models reliability as a three-dimensional surface with a task-rigidity axis, alongside papers on how coherence limits surface as hallucination, semantic drift and false confidence in deployed systems, and a series on AI sovereignty. Jen Evans, who earlier co-founded the content-analytics startup SqueezeCMM and the advocacy group Tech Reset Canada, is its principal.

Backers

Not disclosed; it presents as an independent practice, not a funded company.

Some figures are founder-stated, not independently confirmed

Quick answers

What does Pattern Pulse AI do?

It writes internal AI policy for public-sector organisations, private enterprises and non-profits — how an organisation governs its use of AI, documents decisions and manages the legal and operational risk — and backs that with its own research into how language models fail.

What is Evans' Law?

The core framework of the practice's research, now published at version 7.0. It extends an earlier threshold model into a three-dimensional reliability surface with a task-rigidity axis, used to explain long-context collapse and referential instability as consequences of one architectural constraint.

Who runs it?

Jen Evans, its principal. She earlier co-founded SqueezeCMM, the Toronto content-marketing analytics startup acquired by Digital Journal Group in 2015, founded Sequentia Communications and B2B News Network, and co-founded Tech Reset Canada.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 29, 2026