The people
What they build
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Working at PNI Digital Media
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On the TechVancouver stage
Every talk is searchable — ask the archive about PNI Digital Media ↗
About
PNI built the software retailers put their own brand on: order a photo book, calendar, set of prints or a box of business cards from a big-box retailer's site and PNI's platform rendered and routed it. CEO Cam Lawrence told a TechVancouver audience in 2017 that the Gastown office was about 230 people — 'the biggest company in tech you've never heard of' in the city — and that a 2012 bet on rebuilding the technology, rather than harvesting cash flow from the old platform, led to new customers like Samsung and Office Depot and then the sale to Staples.
Backers
Formerly public (PhotoChannel Networks, renamed PNI Digital Media in 2009); acquired by Staples in 2014 and now part of Staples USR
Quick answers
What did PNI Digital Media do?
It ran the white-label e-commerce platform that powered photo products and business printing for large retailers — the software behind the retailer's own branded ordering site.
What happened to PNI Digital Media?
Staples acquired it in 2014 for about $74 million. It continues as PNI Media, a company of Staples USR, from the same Vancouver base.
Who ran PNI Digital Media?
Cam Lawrence joined as CFO in 2012 and later became general manager and CEO. He described the 2012 turnaround on the TechVancouver stage in 2017.