Quupe

Quupe was a Vancouver peer-to-peer rental marketplace — rent almost anything from people nearby. Founded in 2016 by four Centre for Digital Media students, it found real traction renting film and photography gear before winding down in 2022 for want of a scalable monetisation model.

No longer operating — Quupe was sunset in 2022. The founders published a post-mortem saying the platform could not find a scalable monetisation model despite high user satisfaction. The quupe.com domain now redirects to an unrelated business.

MarketplaceVancouverFounded 2016
500lenders hosting $2.7M worth of inventory over the platform's lifeQuupe founders' closing post-mortem
$60K+earned by 100 of those lenders — items were rented for over 3,000 days by 615 customers across 600 transactionsQuupe founders' closing post-mortem

The people

Angela HamiltonEntrepreneur in Residence · 1 TechTO talk
ZR
Zeeshan RasoolCo-founderprofile coming
VR
Vijay RamaswamyCo-founderprofile coming
AS
Amanda ShouCo-founderprofile coming

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Working at Quupe

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On the TechVancouver stage

Every talk is searchable — ask the archive about Quupe

About

Quupe started as a free item-sharing platform among students at Vancouver's Centre for Digital Media, who noticed how much borrowing of bikes, snowboards and vacuum cleaners already went on between them. It relaunched as a paid rental marketplace in 2017 and was a top-ten New Ventures BC startup in 2018. CEO Angela Hamilton took the TechVancouver stage in March 2019 and described the classic two-sided problem: because Quupe never owned inventory, it had to build the supply side first, recruiting lenders and partnering with local businesses that already held stock. The team's own closing post-mortem reports 500 lenders hosting $2.7M of inventory, $60K earned by 100 of them, and 99% of reviews at five stars — but says a transaction-fee model needed volume they could not reach. The company was sunset in 2022.

Backers

No institutional round publicly reported

Some figures are founder-stated, not independently confirmed

Quick answers

What was Quupe?

A Vancouver peer-to-peer rental marketplace where people rented items from neighbours — cameras, tools, outdoor gear. It ran from 2016 until it was wound down in 2022.

Why did Quupe shut down?

Its own post-mortem says a transaction-fee model needed volume the company could not reach, despite 99% of reviews rating it five stars. Traction was real but niche, concentrated in Vancouver film and photography equipment.

Who founded Quupe?

Angela Hamilton, Zeeshan Rasool, Vijay Ramaswamy and Amanda Shou, who met at Vancouver's Centre for Digital Media in 2016.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 18, 2026