The people
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Working at Sidebuy
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On the TechVancouver stage
Every talk is searchable — ask the archive about Sidebuy ↗
About
Sidebuy was built on the observation that ad blockers were killing display while blogs were driving purchases. It offered brands a campaign dashboard, a searchable database of bloggers and an analytics layer. Akhavi raised about $1M and took the TechVancouver stage in 2016 to talk about how a small team should choose a technology stack it can maintain.
Backers
About $1M in seed funding from Vancouver angels
Quick answers
What was Sidebuy?
A Vancouver marketplace that connected brands and retailers with bloggers and influencers, with a campaign dashboard, an influencer database and analytics.
Who founded Sidebuy?
Mona Akhavi co-founded it in 2014 and ran it as CEO. She went on to lead lab-grown diamond brand VRAI.
Does Sidebuy still operate?
No. It ran from 2014 to about 2017; Akhavi moved on and the site is no longer live.