The people
What they build
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Working at Skift
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On the TechTO stage
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About
Rafat Ali built paidContent into a digital-media trade publication and sold it to the Guardian, then founded Skift in 2012 with Jason Clampet to do the same job for travel — a sector with enormous revenue and, at the time, little serious trade coverage. Skift describes itself as "the daily homepage for the world's largest industry", and has grown well past a news site: it runs Skift Research, the Skift Global Forum and a slate of sector conferences, and owns Airline Weekly, Daily Lodging Report and Skift Meetings. Ali was named one of travel's most influential leaders in 2022 and is a distinguished alumnus of Indiana University's Media School. He joined TechTO in May 2020 for a session on COVID-19's impact on travel, at the point when the industry had effectively stopped.
Backers
Not disclosed. Skift's own about page names no investors, and no round is stated there; the company has raised outside money over its history but the details are not sourced here.
Quick answers
What is Skift?
A business media and research company covering the travel industry: daily news for executives, subscription research, and conferences including the Skift Global Forum.
Who founded Skift and when?
Rafat Ali and Jason Clampet, in 2012. Ali had earlier founded paidContent.
What does the name mean?
Skift is a Nordic word meaning shift or transformation — chosen for the changes the founders expected in travel.
What else does Skift own?
Airline Weekly, Daily Lodging Report and Skift Meetings, alongside Skift Research and its events business.