The people
What they build
Open roles via the TechTO Job Board
Working at SoapBox
Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. SoapBox’s roles show up here whenever they post.
Open roles on the TechTO Job Board ↗Or their own careers page: spinach.ai/careers ↗Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.
On the TechTO stage
Every talk is searchable — ask the archive about SoapBox ↗
About
Founded in 2010 by Brennan McEachran and team, SoapBox began as a platform for moving employee ideas 'from the front lines to the bottom lines' — replacing the suggestion box with accountability, transparency, feedback loops and ROI tracking. It evolved into meeting-agenda, OKR and performance-management software, rebranded to Hypercontext in June 2021, and was later acquired by Spinach, whose AI meeting assistant now carries the product lineage.
Backers
Y Combinator (S21).
Quick answers
What did SoapBox do?
SoapBox helped organizations capture frontline employee ideas and run more effective meetings, adding accountability, transparency, feedback loops and ROI tracking. It later focused on meeting agendas, OKRs and performance management as Hypercontext.
Is SoapBox still around?
Not as an independent brand. SoapBox rebranded to Hypercontext in 2021 and was acquired by Spinach around 2023; the product lineage now lives inside Spinach's AI meeting assistant.
Where was it based and who backed it?
It was founded and bootstrapped in Toronto starting in 2010, later backed by Y Combinator (S21) as Hypercontext.