The people
What they build
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Working at Sodatone
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On the TechTO stage
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About
Founded in 2016 and first hosted at the Music Den incubator at Toronto's Ryerson University, Sodatone built an A&R tool that tracked signals such as fan loyalty and a track's viral potential to flag unsigned talent, and offered audience-reaction insights on releases by established artists. Warner Music Group announced its acquisition on 28 March 2018; the founders stayed on, reporting to WMG chief data officer Vinnie Freda. Co-founder Jerry Zhang pitched the company's hiring at the TechTO Open Mic in June 2018, calling it the music industry's first AI acquisition.
Backers
Owned by Warner Music Group since March 2018; pre-acquisition funding not disclosed in the sources read
Quick answers
What did Sodatone do?
It combined streaming, social and touring data with machine learning to identify unsigned artists likely to succeed, and gave labels audience-reaction insights on releases (Music Business Worldwide, 2018-03-28).
Who owns Sodatone?
Warner Music Group, which announced the acquisition on 2018-03-28. Founders Arjun Bali and Jerry Zhang continued to run it, reporting to WMG's chief data officer (Music Business Worldwide; Hypebot, 2018-03-28).
Has Sodatone been on the TechTO stage?
Yes, co-founder Jerry Zhang pitched at the TechTO Open Mic in June 2018 (published 2018-06-18), saying the company had just been acquired by Warner Music Group and was hiring lead software engineers (0:44–0:60).