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SokJok

SokJok is a Canadian athletic-sock brand founded by Angella Goran that ties sock sales to funding for youth programs across community, arts, sports and academics. Made with bamboo, its 'socks for a purpose' model lets buyers support causes; Goran later extended the mission into the sports-loyalty and insurance ventures Athletica Rewards and Athletica Protect.

ConsumerOttawa

The people

What they build

SokJok performance socksBamboo athletic socks sold on a 'socks for a purpose' model, directing proceeds to youth programs.
Athletica ProtectSports-insurance and loyalty software soft-launched in 2016 that lets athletes connect social media, events and causes.

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About

SokJok was launched by former national-team athlete Angella Goran as a social-enterprise sock brand, using sales to fund extracurricular youth programs. At October 2016's TechTO she introduced a companion sports-insurance and loyalty product, Athletica Protect (Global Sports Insurance). The mission later evolved into TAPanGO Technologies (Athletica Rewards/Protect); SokJok's current operating status is unverified.

Backers

Not publicly disclosed.

Some figures are founder-stated, not independently confirmed

Quick answers

What is SokJok?

A Canadian athletic-sock brand founded by Angella Goran that funds youth programs in community, arts, sports and academics through its 'socks for a purpose' model.

What is Athletica Protect?

A sports-insurance and loyalty software product Goran introduced alongside SokJok, later developed under TAPanGO Technologies as Athletica Rewards/Protect.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 19, 2026