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StageKeep

StageKeep is Toronto software for planning stage performances. Choreographers map formations to music, see transitions and share routines with dancers instead of drawing them on paper. Co-founders Axel Villamil and William Mak built it at U of T Scarborough's The Hub from 2017; Villamil said on the TechTO stage in October 2026 it had 10,000+ users.

SaaSTorontoFounded 2017stagekeep.com ↗
10,000+users, per co-founder Axel VillamilTechTO stage 2026-10 ↗
20,000+performances created on the platform, per VillamilTechTO stage 2026-10 ↗
60%+share of the North American stage-planning software market, per Villamil (self-reported)TechTO stage 2026-10 ↗
$9 / $39.99monthly pricing for individual choreographers and larger operations, as reported in March 2019U of T News, 2019-03-21 ↗
2017founded, per Techstars' portfolio listing (seed stage, 1 to 10 employees)Techstars jobs board ↗

The people

Axel VillamilCo-founder · 1 TechTO talk
WM
William MakCo-founderprofile coming

What they build

StageKeepFormation planning synced to music for choreography, stadium shows, tours, cheerleading, theatre and marching bands, with team communication in one place (stagekeep.com, read 2026-10-19)Product page ↗
LisaText-based AI agent for creatives, previewed on the TechTO stage in October 2026

Open roles via the TechTO Job Board

Working at StageKeep

Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. StageKeep’s roles show up here whenever they post.

Open roles on the TechTO Job Board ↗Or their own careers page: stagekeep.com/careers ↗

Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.

On the TechTO stage

Every talk is searchable — ask the archive about StageKeep ↗

About

StageKeep began at U of T Scarborough, where hip hop dancer and computer science student Axel Villamil and computer science alumnus William Mak built an app that lets choreographers plan a performance against the music and the shape of the stage, then share it with dancers before rehearsal. U of T reported the choreographer app launching at the university's Startup Showcase in March 2018, a Dragons' Den pitch in the show's 13th season that ended without a deal, and a working relationship with the Toronto Raptors dance team by 2019, with StageKeep's name shown in the arena during routines. Villamil told the TechTO stage in October 2026 that he traded software for logo placement on the Raptors' screens during the 2019 championship run, showed the app to Timbaland at Collision, and talked his way onto a Web Summit stage. He put the company at 10,000+ users, 20,000+ performances created and more than 60% of the North American market for stage-planning software, said Drake's team used it on the Nokia music video, and described what comes next: formation tracking with computer vision and a text-based AI agent for creatives called Lisa. Techstars lists StageKeep as a seed-stage portfolio company founded in 2017.

Backers

Techstars, per Villamil on the TechTO stage (2026-10) and StageKeep's listing on Techstars' portfolio jobs board; he also mentioned an unnamed Silicon Valley investor. No round size has been announced

Some figures are founder-stated, not independently confirmed

Quick answers

What does StageKeep do?

It lets choreographers plan formations and transitions against the music and the performance space, then share routines with dancers; the site lists stadium shows, tours, cheerleading, theatre and marching bands as uses (stagekeep.com, read 2026-10-19; U of T News, 2019-03-21).

Who founded StageKeep?

Axel Villamil and William Mak, both U of T Scarborough graduates, who built it at UTSC's The Hub accelerator (U of T News, 2018-03-07 and 2019-03-21). Techstars dates the company to 2017.

Who uses StageKeep?

The Toronto Raptors' dance team by 2019 (U of T News, 2019-03-21; MLSE quote on stagekeep.com). Villamil told the TechTO stage in October 2026 that Drake's team used it on the Nokia music video and that the platform had 10,000+ users (6:37 and 7:00); those claims are his.

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Maintained by TechTO · facts sourced and dated · last reviewed Oct 19, 2026