The people
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Working at Statflo
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On the TechTO stage
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About
Statflo built outbound one-to-one texting for frontline retail teams, first in wireless. Founder Kevin Gervais raised US$2.4 million to expand it and presented the company at TechTO in January 2016, in a talk about how a small team competes with much bigger ones. In early 2019 Peter Macnee joined as CEO to run the expansion and Gervais moved to chief strategy officer.
Backers
Not verified beyond the $2.4M round reported on statflo.com
Quick answers
What does Statflo do?
It gives retail and wireless sales staff a way to message their own customers one to one at scale — outbound texting built for frontline teams rather than mass marketing.
Who runs Statflo?
Kevin Gervais founded it and was CEO until Peter Macnee took over in 2019. Gervais became chief strategy officer and stayed on the board.