The people
What they build
Open roles via the TechTO Job Board
Working at Tattle Wellness
Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. Tattle Wellness’s roles show up here whenever they post.
Open roles on the TechTO Job Board ↗Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.
On the TechTO stage
Every talk is searchable — ask the archive about Tattle Wellness ↗
About
Tattle Wellness sold nutrition products direct to consumers online, run out of Vaughan in the Greater Toronto Area and built on Shopify. Stefano Cerone founded it and described the company on the RetailTO stage in October 2019 as three months old, using the slot to lay out five lessons from launching: that things go wrong mostly because of other people and the only useful response is a mindset change; that execution beats planning because real data only arrives after you ship; that launch day is when testing actually starts, no matter how much you tested before; that the day-to-day is a rollercoaster and the job is to stay on the escalator; and that e-commerce is not just influencers and Facebook ads. He also broke the organizers' rule against handing out samples, on the grounds that a new brand with no capital is always selling. The company's website no longer resolves as of August 2026 and no recent operating activity could be sourced.
Backers
Bootstrapped by Cerone's own account on stage, where he described building a brand without much capital. No outside investment could be sourced.
Quick answers
What was Tattle Wellness?
A direct-to-consumer nutrition brand based in Vaughan, Ontario, founded by Stefano Cerone and launched around mid-2019. He described it from the stage as a direct-to-consumer nutrition company.
Is this the same Tattle that restaurants use for guest feedback?
No. That Tattle is a separate US company founded by Alex Beltrani. The TechTO speaker's company is the Greater Toronto Area nutrition brand Tattle Wellness.
Is Tattle Wellness still operating?
Its website no longer resolves as of August 2026 and no recent activity could be sourced, so this page describes the company as documented in 2019.