The people
What they build
Open roles via the TechTO Job Board
Working at teaBOT
Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. teaBOT’s roles show up here whenever they post.
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On the TechTO stage
Every talk is searchable — ask the archive about teaBOT ↗
About
The business model is the point, and Merali made the argument himself on the TechTO stage in April 2016: build a hardware company that doesn't sell hardware. Selling the machine ends the relationship and ends the feedback; renting it keeps both. teaBOT holds 18 tea ingredients, up to three of which can be combined in any proportion, with the blend, proportions and water temperature chosen through a touchscreen or a phone. Merali holds a PhD in autonomous space robotics from the University of Toronto and started the company with his high-school friend Brian Lee. Offices use it as a recruiting and retention perk rather than a beverage line item.
Backers
Y Combinator alumnus. Equity investors are not established here.
Quick answers
How does teaBOT work?
A customer picks a blend, the proportions and a water temperature from a touchscreen or the app, and the machine grinds, blends and brews the cup in about 30 seconds.
Why doesn't teaBOT sell the machines?
Merali's TechTO argument was that selling hardware ends both the revenue and the feedback loop. On a service model, nobody returns the product and you can keep iterating after release.
Who uses teaBOT?
Offices — the company names Google, Unilever, HubSpot and Y Combinator among them — which pay a flat monthly fee to have a machine installed.