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About
The Farmer's Dog makes fresh dog food to human-grade standards and delivers it on subscription in pre-portioned packs sized to the individual animal. The origin story is a friend's sick dog: Jonathan Regev was staying on a friend's couch in New York while the friend, having tried 20 or 30 commercial foods for his 80-pound dog, started cooking beef, liver and sweet potato for her — and her health problems stopped the same day. Regev, who had launched an e-commerce business in Asia for Rocket Internet's incubator and absorbed its discipline about unit economics, co-founded the company with that friend, Brett Podolsky, and runs it as CEO. It raised $8.1 million in 2017 and a $39-million Series B led by Insight Partners in 2019. Shasta Ventures led the Series A, and Regev appeared on TechTO's Founders & Funding in September 2020 alongside Nikhil Basu Trivedi, the Shasta investor who led that round.
Backers
Shasta Ventures led the Series A, with Insight Partners leading a $39M Series B in 2019. Reported totals put the company above $100M raised across four rounds.
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Quick answers
What does The Farmer's Dog sell?
Fresh dog food made to human-grade standards, cooked and pre-portioned for the individual dog and delivered on subscription.
Who founded The Farmer's Dog and when?
Jonathan Regev and Brett Podolsky, in 2014, in New York. Regev is CEO. The company grew out of Podolsky home-cooking for his own sick dog after commercial foods failed her.
Who invested in The Farmer's Dog?
Shasta Ventures led the Series A — its investor Nikhil Basu Trivedi joined Regev on TechTO's Founders & Funding on 2020-09-25 — and Insight Partners led a $39-million Series B in 2019, after an $8.1-million round in 2017.