The people
What they build
Open roles via the TechTO Job Board
Working at truLOCAL
Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. truLOCAL’s roles show up here whenever they post.
Open roles on the TechTO Job Board ↗Or their own careers page: trulocal.ca/careers ↗Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.
On the TechTO stage
Every talk is searchable — ask the archive about truLOCAL ↗
About
truLOCAL was founded in 2015 by Marc Lafleur, then 25, to sell subscription boxes of locally raised meat — grass-fed beef, pasture-raised chicken — directly to Canadian households. A 2018 appearance on CBC's Dragons' Den brought a deal with Michele Romanow and accelerated it; the company grew past 60 staff and $20 million in annual revenue before being acquired in 2021 for $16.8 million. Lafleur told a TechTO People panel in July 2020 that the business had shifted its emphasis from convenience to Canada's regional supply chains, which the pandemic had shown to be more fragile than assumed. He used the same appearance to argue that founders who have built an audience are obliged to use it when an issue stops being about branding and becomes about human rights.
Backers
Took a Dragons' Den investment from Michele Romanow in 2018; no venture round confirmed.
Quick answers
What is truLOCAL?
A Canadian subscription service that delivers locally raised meat and seafood, connecting customers directly to farmers and butchers.
Who founded truLOCAL?
Marc Lafleur, in 2015. He ran it as CEO until the 2021 sale and now operates DB8 Labs, an AI venture studio.
Is truLOCAL still operating?
Yes. It was acquired in 2021 for $16.8 million and still sells across Ontario, Alberta, British Columbia and Quebec.