The people
What they build
Open roles via the TechTO Job Board
Working at Vision Critical
Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. Vision Critical’s roles show up here whenever they post.
Open roles on the TechTO Job Board ↗Or their own careers page: alida.com/careers ↗Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.
On the TechTO & TechVancouver stages
Trip Tips
Watch on YouTube ↗Melissa Madian of Vision Critical presents on Sales Enablement
Watch on YouTube ↗Every talk is searchable — ask the archive about Vision Critical ↗
About
Vision Critical was founded in 2000 in Vancouver by Andrew Reid, son of pollster Angus Reid. It built customer-community and insight software used by major global brands and grew to hundreds of employees. Reid later departed and went on to found Rival Technologies and Reach3 Insights; Vision Critical rebranded as Alida in 2020.
Backers
Not publicly disclosed.
Quick answers
Who founded Vision Critical?
Andrew Reid founded it in Vancouver in 2000.
Does Vision Critical still exist?
It rebranded as Alida in 2020; Andrew Reid had already left to build Rival Technologies.