The people
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Working at Wiivv
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On the TechVancouver stage
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About
Wiivv's pitch was custom footwear at mass-market scale — scan a foot with a phone, print the insole to match. Jadavji described insoles to BC Business in 2017 as a way into the wider footwear market, and used his January 2018 TechVancouver slot to talk about the cost of running a full-stack company where you own manufacturing, product and the customer relationship. The brand subsequently operated as FitMyFoot.
Backers
Venture and crowdfunding backed; investors not confirmed from a primary source
Quick answers
What was Wiivv?
A Vancouver company founded in 2014 that 3D-printed custom insoles and sandals from a smartphone scan of the customer's foot.
Who founded Wiivv?
Louis-Victor Jadavji and Shamil Hargovan. Jadavji is now co-founder and CEO of Taloflow.
Does Wiivv still exist?
The brand later traded as FitMyFoot, whose site is still live. The Wiivv name and its own domain are no longer in use.