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Xello

Xello is a Toronto company whose software helps K-12 students plan for life after school — self-knowledge, exploration and planning — sold to school districts in Canada, the United States and England. Three friends started it in 1995 as Career Cruising and grew it for 24 years without taking outside capital.

EdTechTorontoFounded 1995xello.world
150employees, and about $20M in revenue, 24 years after founding (TechTO stage 2019-07)TechTO stage
$5,000invested by the co-founders to build and launch the first product in 1997 (TechTO stage 2019-07)TechTO stage

The people

Matt McQuillenCEO & Co-founder · 1 TechTO talk
JH
Jeff HarrisCo-founder & Presidentprofile coming
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Angus McMurtryCo-founderprofile coming

What they build

XelloCollege and career readiness platform for K-12 school districts

Open roles via the TechTO Job Board

Working at Xello

Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. Xello’s roles show up here whenever they post.

Open roles on the TechTO Job Board ↗Or their own careers page: xello.world/careers ↗

Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.

On the TechTO stage

Every talk is searchable — ask the archive about Xello

About

Matt McQuillen and two friends founded the company in 1995 to help high school students work out what career might fit them. They spent a year and a half building the first product and launched it in 1997 having invested about $5,000 between them. McQuillen told the TechTO stage in July 2019 that the company was then 150 people with $20 million in revenue and had never once taken on capital — a path he framed as deliberate rather than lucky. His test for whether a business can be bootstrapped at all: minimal capital to start, customers willing to pay from the first day, room to build barriers to entry, and an industry with no ceiling on growth. What it buys, he argued, is control — the ability to hold to a mission, live a set of values, and treat people in ways that are not always financially justifiable. What it costs is living permanently at the edge of your own resources. The company now operates as Xello, with offices in Canada and England.

Backers

Bootstrapped. McQuillen told TechTO in July 2019 the company had never taken outside capital in 24 years; the Canadian Business Growth Fund later listed Xello in its portfolio, so the position after 2019 is not established here.

Some figures are founder-stated, not independently confirmed

Quick answers

Was Xello always called Xello?

No. It launched in 1995 as Career Cruising and later took the Xello name. The 2019 TechTO talk was given under the Xello name, 24 years after founding.

Has Xello raised venture capital?

Not in its first 24 years, on its co-founder's own account from the TechTO stage in July 2019. Whether that still holds is not established here — the Canadian Business Growth Fund lists Xello among its portfolio companies.

Who founded Xello?

Matt McQuillen, its CEO, with Jeff Harris and Angus McMurtry in 1995.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 30, 2026