The people
What they build
Open roles via the TechTO Job Board
Working at A Place for Mom
Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. A Place for Mom’s roles show up here whenever they post.
Open roles on the TechTO Job Board ↗Or their own careers page: aplaceformom.com/careers ↗Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.
On the TechTO stage
Every talk is searchable — ask the archive about A Place for Mom ↗
About
A Place for Mom runs one of the largest senior care referral networks in the United States, listing more than 11,000 senior living communities and 5,000 home care agencies and carrying over 400,000 community reviews. The service is free to families because the communities and agencies pay when a referral converts. General Atlantic and Silver Lake are longstanding owners; in January 2022 Insight Partners led a US$175M growth equity round alongside them. Ed Nevraumont, who ran marketing at the company, spoke at TechTO in May 2015 and used it as the setting for an argument that most marketing personalization is oversold.
Backers
Insight Partners led a US$175M growth equity round in January 2022, joined by existing investors General Atlantic and Silver Lake.
Quick answers
What does A Place for Mom do?
It is a referral and advisory service that matches families with senior living communities, memory care and home care agencies. Its network covers more than 11,000 communities and 5,000 home care agencies.
Does it charge families?
No. The company says its service is free to families and that it is paid by the participating communities and home care agencies when it refers a family to them.
Who owns it?
General Atlantic and Silver Lake are longstanding investors. Insight Partners led a US$175M growth equity round in January 2022 with both of them participating.
What was its TechTO connection?
Ed Nevraumont, who ran marketing there, presented ‘Personalization is BS’ at TechTO in May 2015, arguing that personalization pays off for Amazon-scale companies and rarely for startups.