The people
What they build
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Working at Carrot Rewards
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On the TechTO stage
Sarah Richard and Marc Mitchell of Carrot Insights present Effective Teamwork for Co-Founders
Watch on YouTube ↗Sarah Richard of Carrot Rewards presents An Idea is not a Product
Watch on YouTube ↗Every talk is searchable — ask the archive about Carrot Rewards ↗
About
Carrot Insights, a certified B Corporation founded in Toronto in 2015, launched the Carrot Rewards app in March 2016. It rewarded Canadians with loyalty points for walking and completing health-education quizzes, funded largely by government contracts. The app ran out of money and shut down on June 19, 2019. Its assets were bought by Planswell that September, and Optimity acquired and relaunched the app in January 2020.
Backers
Funded mainly by Canadian government contracts (federal Public Health Agency, plus provincial deals); Ontario committed $1.5M in 2017. No disclosed venture round.
Quick answers
What was Carrot Rewards?
A Canadian mobile app that paid users loyalty points — Scene, Aeroplan, Petro-Points — for walking and completing health-education quizzes. It was built by Toronto B-Corp Carrot Insights.
Who was behind Carrot Rewards?
Carrot Insights, founded in Toronto in 2015 by Andreas Souvaliotis and team. Sarah Richard was co-founder and chief product officer; Marc Mitchell was a co-founder on the research side.
What happened to Carrot Rewards?
It ran out of funding and shut down on June 19, 2019. Its assets were bought by Planswell in September 2019, and Optimity acquired and relaunched the app in January 2020.