The people
What they build
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Working at Flashfood
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On the TechTO stage
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About
Josh Domingues started Flashfood in 2016 after his sister, a chef, was told to throw out $4,000 of good food. The app lists food a grocer would otherwise discard — produce, meat, bakery — at roughly half price, and the shopper collects it from a fridge in the store. On the RetailTO stage in 2019 Domingues walked through the direct-to-consumer detour that, in his words, almost ended the company. He moved to Executive Chairman in January 2024 when Nicholas Bertram became CEO.
Backers
Series A investors not individually verified
Quick answers
What does Flashfood do?
It sells grocery stores' near-expiry food at a discount through an app, so the food is bought rather than thrown out. Shoppers pay in the app and collect from a dedicated fridge in the store.
Who founded Flashfood?
Josh Domingues, in Toronto in 2016. He was CEO until January 2024 and is now Executive Chairman; Nicholas Bertram is CEO.
What did Flashfood share on the TechTO stage?
At RetailTO in April 2019, Domingues gave a talk called 'D2C Almost Ended Our Company' on the direct-to-consumer detour that nearly finished the business before the grocer model worked.