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Working at Happy Belly Food Group
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About
Happy Belly acquires emerging Canadian food brands and scales them through franchising, across a quick-service restaurant division — brands including Heal Wellness, Via Cibo, Rosie's Burgers, Yolks Breakfast, JoeyTurks Island Grill and Lettuce Love Cafe — and a consumer packaged goods division holding Holy Crap and Lumber Heads. Fiscal 2025 was its largest year: $63.1M of system-wide QSR sales, up 108%, on 77 operating restaurants against 43 the year before. It reported 87 operating restaurants and a franchise pipeline of more than 680 by the end of Q1 2026.
The listed entity has an unusual history in this archive. It is the same issuer that took the TechTO stage in May 2018 as Cannvas MedTech, a cannabis education company, with Shawn Moniz as chief executive. Cannvas MedTech became EuroLife Brands in August 2019, Plant & Co. Brands in December 2020 and Happy Belly Food Group in September 2022, moving from cannabis education into plant-based food and then food-brand consolidation. Moniz stayed with it: still CEO of EuroLife in November 2020, CEO of Happy Belly until August 2024, and president and interim CFO since December 2025.
Backers
Publicly listed on the Canadian Securities Exchange as HBFG and quoted on the OTCQB as HBFGF, funded through private placements and convertible notes rather than venture rounds.
Quick answers
What does Happy Belly Food Group do?
It acquires emerging Canadian food brands and scales them by franchising, across a quick-service restaurant division and a packaged-goods division. It reported 87 operating restaurants and a pipeline of more than 680 in development as of Q1 fiscal 2026.
Is this the company that spoke at TechTO?
The same listed entity, not the same business. It appeared on TechTO's HealthTO stage in May 2018 as Cannvas MedTech, a cannabis education company, and became Happy Belly Food Group in September 2022 after two earlier name changes. There is no Happy Belly talk in the archive.
Who runs it?
Sean Black has been chief executive since August 2024. Shawn Moniz, who led the company through its earlier incarnations, is president and interim CFO, overseeing the CPG division and corporate regulatory, legal and risk work.
How fast is it growing?
System-wide QSR sales roughly doubled in fiscal 2025 to $63.1M and rose 80.4% year over year in Q1 fiscal 2026 to $19.3M. Operating restaurant count went from 43 to 77 across fiscal 2025 and reached 87 by the end of Q1 2026.