The people
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Working at Happy Pops
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On the TechTO stage
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About
Happy Pops started with a $200 logo and a second-hand chest freezer, sold at farmers markets around Toronto. A 2018 Dragons' Den appearance brought a $150,000 deal with Arlene Dickinson, and a pandemic-era pivot to direct-to-consumer preceded the grocery listings with Sobeys and Loblaws. Keshavjee told TechTO's Commerce Toronto audience in May 2026 that getting on shelf and staying on shelf are separate problems.
Backers
Bootstrapped, plus a 2018 Dragons' Den investment from Arlene Dickinson
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Quick answers
What is Happy Pops?
A Toronto brand of all-natural frozen pops, handcrafted in small batches from real fruit with no artificial ingredients.
Who founded Happy Pops?
Leila Keshavjee, in 2016, shortly after graduating from the University of Toronto.
Where can you buy Happy Pops?
More than 2,000 grocery stores across Canada, including Sobeys and Loblaws banners, plus its own direct-to-consumer channel.