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Heartbeat Ai

Heartbeat Ai is a Toronto company whose software reads unstructured text — open-ended survey answers, product reviews, customer and employee feedback — and sorts the emotions in it into more than 70 clusters. Lana Novikova founded it in 2015 and runs it as CEO.

AITorontoFounded 2015heartbeatai.com
70+emotion clusters the platform detects in open textheartbeatai.com

The people

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Working at Heartbeat Ai

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On the TechTO stage

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About

Heartbeat Ai works on the part of research that numbers miss: what people write in the comment box. Its platform maps that text to 70+ emotion clusters and visualises the result for market researchers and employee-experience teams. Founder and CEO Lana Novikova argued the case for it at TechTO in October 2017, in a talk about keeping humans at the centre of AI.

Backers

Not verified

Some figures are founder-stated, not independently confirmed

Quick answers

What does Heartbeat Ai do?

It analyses unstructured text — survey open-ends, reviews, customer and employee feedback — and identifies the emotions in it, grouping them into more than 70 clusters.

Who founded Heartbeat Ai?

Lana Novikova, in 2015. She is founder and CEO.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 25, 2026