The people
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Working at Heyday
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About
Heyday was founded in Montreal in 2017 by Steve Desjarlais and Étienne Mérineau, among others, to build conversational commerce for retailers: an AI assistant that sat on a brand's website and messaging channels, answered product questions and handled service, and turned the conversation into a sale. Mérineau made the market argument at MarketingTO in December 2019 — that after portals, search and apps, messaging had become the interface, with roughly nine billion combined users across the top four messaging apps, that 90% of shopping now starts online while only about 11% of purchases happen there, and that businesses had gone from broadcast to one-to-one. He said the company had spent 2016 on R&D, started commercialising in 2017, and was 45 people at the time of the talk. Hootsuite acquired Heyday in August 2021 in a deal reported at about CA$60 million, folding the technology into its social commerce products; Heyday had around 70 employees at acquisition.
Backers
Venture-backed before the acquisition, including a US$5.1 million round reported by TechCrunch in March 2021. The full investor list was not confirmed here.
Quick answers
What did Heyday do?
It built conversational AI for retailers — assistants on a brand's website, Messenger and WhatsApp that answered product and service questions and helped complete a sale.
What happened to Heyday?
Hootsuite acquired it in August 2021 for about CA$60 million and built the technology into its social commerce products. Heyday had roughly 70 employees at the time.
Who founded Heyday?
It was founded in Montreal in 2017; Steve Desjarlais was co-founder and president and Étienne Mérineau co-founder and CMO. Mérineau gave the company's TechTO talk in December 2019.