The people
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Working at illumin
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On the TechTO stage
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About
AcuityAds built programmatic advertising technology in Toronto and later took the name of its own journey-planning product, illumin, as the corporate brand. Chief strategy officer Seraj Bharwani — a Digitas co-founder who joined in 2017 — brought the company's core research problem to MarketingTO in June 2018: reach and frequency are largely solved, but viewer attention is not, and neither shorter creative nor better creative closes the gap between how much video brands produce and how much time audiences have.
Backers
Publicly traded; listed as illumin Holdings
Quick answers
What is illumin?
A Toronto advertising technology company, formerly AcuityAds, whose platform lets marketers plan and buy across a whole customer journey rather than buying isolated placements.
Why did AcuityAds change its name?
It adopted the name of its flagship journey-planning product, illumin, as the corporate brand.
What did it present at TechTO?
Chief strategy officer Seraj Bharwani on viewer attention in video — that the industry solved reach and frequency but not whether anyone watches, at MarketingTO in June 2018.