The people
What they build
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Working at Lessonly
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On the TechTO stage
Why SDRs Should Report to Marketing | Kyle Lacy, VP of Marketing at Lessonly
Watch on YouTube ↗Building Lessonly | Max Yoder (Lessonly)
Watch on YouTube ↗Every talk is searchable — ask the archive about Lessonly ↗
About
Lessonly built training software teams could actually maintain: lessons for onboarding, customer support and sales enablement, with practice and coaching layered on. It was founded in Indianapolis in July 2012 and grew through the decade to serve hundreds of paying customers. Seismic acquired it in August 2021 and merged it into its sales-enablement platform; the deal price was not disclosed. Kyle Lacy, who ran marketing there and took the TechTO SalesTO stage in 2019 to argue that sales development reps should report to marketing, moved to Seismic after the acquisition and is now CMO of Docebo.
Backers
Venture-backed before the acquisition, including a $15M Series C reported by the Indianapolis Business Journal; acquired by Seismic in August 2021 for undisclosed terms
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Quick answers
What was Lessonly?
An employee training and enablement software company, founded in Indianapolis in 2012, used for onboarding, customer support training and sales coaching.
What happened to Lessonly?
Seismic acquired it in August 2021 and merged the product into its sales-enablement platform. Terms were not disclosed publicly.
Why is Lessonly in a Canadian directory?
Its VP of marketing, Kyle Lacy, presented at TechTO's SalesTO edition in July 2019 on why sales development reps should report to marketing.