The people
What they build
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Working at Loverboy
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About
Loverboy makes ready-to-drink sparkling hard teas and canned cocktails positioned on a readable ingredient list — zero sugar, about 90 calories a can. Kyle Cooke founded it in 2018 and the brand grew alongside his role on Bravo's Summer House, which gave it national television exposure that trade press credited for a step-change in growth in 2020 and 2021. Forbes reported about US$16M of sales in 2022 and roughly US$38M cumulative by September 2023. Carl Radke, who worked in sales and business development at Loverboy and also appeared on the show, joined TechTO's retail community in September 2020, hosted by Sampler co-founder Marie Chevrier, to talk through the founding story and what a brand story is actually worth in a crowded alcohol aisle.
Backers
Kyle Cooke has said he started the brand with roughly US$100,000 of his own money. Later outside investment is reported on funding aggregators but is not confirmed here by a primary source.
Quick answers
What does Loverboy sell?
Ready-to-drink sparkling hard teas and canned cocktails, positioned on zero sugar and about 90 calories a can, sold through national US retail.
Who founded Loverboy?
Kyle Cooke, in 2018. He has said he put roughly US$100,000 of his own money in to fund the first production run.
How big is Loverboy?
Forbes reported about US$16M of sales in 2022 and roughly US$38M cumulative by September 2023. More recent figures are contested in entertainment press and are not published here.