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MARZ

MARZ — Monsters Aliens Robots Zombies — is a Toronto visual effects studio that delivers feature-film quality VFX on television timelines, and the company behind the AI tools Vanity AI and LipDub AI. It was founded in 2018 and worked on Marvel and Netflix series before turning its own tooling into products.

2 yearsto build LipDub AI, and about $8 per minute to run it (TechTO stage 2024-06)TechTO stage

The people

What they build

LipDub AIRegenerates an actor's mouth and lower face to match a new audio track
Vanity AIAutomated digital makeup, touch-up and de-aging for screen work

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Working at MARZ

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Open roles on the TechTO Job Board ↗Or their own careers page: monstersaliensrobotszombies.com/careers ↗

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On the TechTO stage

Every talk is searchable — ask the archive about MARZ

About

MARZ started as a VFX studio for premium television, with credits its co-founder describes as “a lot of Marvel, a lot of Netflix.” In 2019 the team asked what a differentiated business would look like in a market it considered homogeneous, and began automating individual VFX use cases with AI. The first product was a beautification and touch-up tool for on-screen performers. The second came from watching Squid Game: the visceral wrongness of dubbed video whose lips do not match, and the question of whether a new audio track could drive a new facial performance. That became LipDub AI, which co-founder and COO Matt Panousis told the TechTO stage in June 2024 had taken two years to build. It reads cues from the untouched top of the face — a squint, a smile — and regenerates everything from the eyes down to match new audio, with no manual tweaking. Hollywood was the intended market; advertising agencies turned out to be the loudest one, using it to localise ads without a re-shoot, extend the life of footage already shot, and generate script variants at volume.

Backers

Panousis said on the TechTO stage in June 2024 that the company was raising. Investors are not established here.

Some figures are founder-stated, not independently confirmed

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Quick answers

What does MARZ stand for?

Monsters Aliens Robots Zombies. It is a Toronto VFX studio for premium television series that also builds AI tools for film and advertising.

What is LipDub AI?

MARZ's lip-sync product. It takes a new audio track and regenerates the performer's mouth and lower face to match, keeping expression cues from the part of the face it does not touch. Panousis priced it at about eight dollars a minute in June 2024.

Who buys it?

Studios for dubbing, and advertising agencies — Panousis named BBDO among agencies working with them — for ad localisation, reusing existing footage, and mass-producing performance-marketing variants.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 30, 2026