Otis AI

Otis AI automates paid digital marketing for businesses too small to keep an agency and too busy to learn an ad platform. Its argument is that a small business already holds the data that makes advertising work — customer and transaction records in its point-of-sale or e-commerce system — and that the missing piece is the machinery to turn that into targeting, attribution and audience segmentation across channels. The platform launches and manages campaigns on Facebook, Instagram, Google and connected television through demand-side partnerships. Miguel Guerrero founded the company in 2019, the year he graduated from NYU's Tandon School of Engineering; he had earlier built what was reported as the largest Minecraft server at fourteen, and co-founded the payments app TABu and the software studio MeepLabs. Otis AI was in the inaugural cohort of the Intuit Prosperity Accelerator, run by Intuit Canada with Highline Beta, and Guerrero demoed it on the TechTO stage in March 2021, citing a $1.2 million annual run rate and sustained 20 percent month-over-month revenue growth at that point. Guerrero was named to Forbes 30 Under 30 for marketing and advertising in 2023.