The people
What they build
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Working at Pearl's Choice
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About
Pearl's Choice was co-founded in Toronto by Bojana Nedic and Andrew Colterjohn to help families research retirement homes and senior-living resources. The company bootstrapped with a few strategic investments, rebuilt its product through three versions after early technical setbacks, and grew its brand through community fundraising. It is no longer active; its former domain now hosts an unrelated Thailand-based senior-care blog.
Backers
Bootstrapped with a few strategic investments, including from a former owner of one of Canada's largest retirement conglomerates and a marketing-technology investor.
Quick answers
What was Pearl's Choice?
A bootstrapped Toronto marketplace, often described as a 'TripAdvisor for retirement homes,' that helped Canadians find and compare senior-living options. It is no longer operating.
Who founded Pearl's Choice?
It was co-founded by Bojana Nedic and Andrew Colterjohn.