The people
What they build
Open roles via the TechTO Job Board
Working at PumpUp
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On the TechTO stage
Every talk is searchable — ask the archive about PumpUp ↗
About
Garrett Gottlieb and Phil Jacobson started PumpUp in 2012 out of the University of Waterloo's Velocity Garage — an iOS app that paired workout coaching with a feed where people posted progress photos, which turned out to be the part that stuck. It won Velocity funding in the autumn of 2012, passed 100,000 users within a year of launch, and moved into its own offices in downtown Toronto. In July 2014 it closed a $2.4 million seed round led by General Catalyst Partners, with Azure Capital Partners, Relay Ventures and Freycinet Investments joining, after roughly $230,000 in earlier angel money and a no from the Dragons on Dragons' Den. Jacobson spoke at TechTO in August 2015 on how the company used social media to grow that early audience. PumpUp has since closed; Jacobson is now VP of operations and product at the Toronto creator-economy company #paid.
Backers
General Catalyst Partners (lead), Azure Capital Partners, Relay Ventures, Freycinet Investments and angels, in a $2.4M seed round in July 2014
Quick answers
What was PumpUp?
A fitness app that combined workout coaching with a social feed, founded in 2012 by Garrett Gottlieb and Phil Jacobson at the University of Waterloo's Velocity program and later run from Toronto.
How much did PumpUp raise?
A $2.4 million seed round led by General Catalyst Partners in July 2014, with Azure Capital Partners, Relay Ventures and Freycinet Investments participating, on top of roughly $230,000 raised earlier from angels.
Is PumpUp still operating?
No. The company is closed. Co-founder Phil Jacobson is now VP of operations and product at #paid in Toronto.