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Vasco

Vasco is a Montreal revenue-operations platform for startups: it maps the customer journey across marketing, sales and customer success, and builds what it calls a GTM context graph so revenue teams — and now AI agents — can see which accounts moved a number and why.

Sales TechMontrealFounded 2022vasco.app
$11.5M CADall-equity seed round (US$8M) led by Inovia Capital, announced 2025BetaKit
$1.6Mgrowth capital facility from CIBC Innovation Banking, September 2025Morningstar / Business Wire
750+integrations feeding the GTM context graph, per Vasco's own site (read 2026-08-26)Vasco
20+employees at the time of the seed roundBetaKit

The people

Justin HudonHead of Sales & Customer Success · 1 TechTO talk
GJ
Guillaume JacquetCo-founder & CEOprofile coming
SR
Sébastien RothlisbergerCo-founder & CTOprofile coming

What they build

Foundation DataThe GTM context graph — customer, product and revenue data joined across the go-to-market stackProduct page ↗
AgentsRevenue agents that run on that context, with a marketplace of pre-built skills and an MCP server for deploying them elsewhereProduct page ↗

Open roles via the TechTO Job Board

Working at Vasco

Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. Vasco’s roles show up here whenever they post.

Open roles on the TechTO Job Board ↗Or their own careers page: vasco.app/careers ↗

Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.

On the TechTO stage

Every talk is searchable — ask the archive about Vasco

About

Guillaume Jacquet left Lightspeed in 2022 to start Vasco with Sébastien Rothlisberger, who had been a senior technology architect there. The product joins the data that normally sits in separate marketing, sales and customer success tools into one revenue picture, with an AI layer on top; the company now describes itself as "the revenue context layer for AI agents" and claims more than 750 integrations. Vasco raised US$8 million — $11.5 million CAD — in an all-equity seed led by Inovia Capital, with BY Venture Partners, FRAMEWORK Venture Partners and angels, and added a $1.6-million growth facility from CIBC Innovation Banking in September 2025. Lightspeed and Connect&GO are named customers. Justin Hudon, who leads sales and customer success, brought the company's bow-tie framework for the full customer journey to TechTO's Sales Toronto stage in May 2026.

Backers

Inovia Capital led the US$8-million (CAD $11.5-million) seed, with BY Venture Partners, FRAMEWORK Venture Partners and angel investors. CIBC Innovation Banking added a $1.6-million growth facility in September 2025.

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Quick answers

What does Vasco do?

It is a revenue-operations platform. Vasco joins data from marketing, sales, customer success and product tools into a single view of the customer journey, then runs AI agents on top of it to explain why revenue numbers moved.

Who founded Vasco?

Guillaume Jacquet, chief executive, and Sébastien Rothlisberger, chief technology officer. Both came from Lightspeed; Jacquet left in 2022 to start the company.

How much has Vasco raised?

US$8 million — $11.5 million CAD — in an all-equity seed led by Inovia Capital, plus a $1.6-million growth facility from CIBC Innovation Banking in September 2025.

Who spoke for Vasco at TechTO?

Justin Hudon, head of sales and customer success, at Sales Toronto in May 2026, on using the bow-tie framework and attribution data to make revenue targets predictable.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 26, 2026