The people
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Working at Vaundry
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On the TechTO stage
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About
Vaundry deliberately was not 'Uber for laundry'. Founder Natasha Varma told the TechTO stage in March 2018 that laundry is a routine activity, not an on-demand one, and that the company ran a fixed 7-to-10pm evening window because the on-demand model had already failed larger competitors. She and her co-founder did the pickups themselves for months to earn the trust the business depended on. Vaundry has since closed.
Backers
Bootstrapped, with internal sources of financing, as of the March 2018 talk
Quick answers
What was Vaundry?
A Toronto dry-cleaning and laundry service: clothes picked up, cleaned by vetted vendors and delivered back, on a scheduled route rather than on demand. It is no longer operating.
Who founded Vaundry?
Natasha Varma, who left a corporate career to start it, with her husband Harsha as co-founder. She was CEO.
How did Vaundry get its first customers?
Flyers in their own building. Varma told TechTO the first customer was a neighbour, and that referrals — plus doing the runs themselves so customers knew the founders — were how a stranger came to trust them with their clothes.