ecosystem / companies / virtro

Virtro

Virtro is a Vancouver company building immersive training simulations where learners hold open conversations with AI-driven virtual humans, in VR and in the browser. Founded in 2016 by Lee Brighton and Jordan Brighton, it works in language learning, care-worker training and customer service.

EdTechVancouverFounded 2016

The people

Lee BrightonCo-founder · 1 TechTO talk
JB
Jordan BrightonCo-founder & CEOprofile coming

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Working at Virtro

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On the TechVancouver stage

Every talk is searchable — ask the archive about Virtro

About

Virtro started as Virtro Entertainment and now trades as Virtro Technology. Its proprietary conversation engine drives AI characters learners talk to rather than click through, with feedback and coaching built around the exchange. BC Business reported in December 2020 that the company had adapted the approach to PPE training during the pandemic's early shortage. Lee Brighton spoke at TechVancouver in September 2018.

Backers

No funding round sourced

Some figures are founder-stated, not independently confirmed

Quick answers

What does Virtro do?

It builds competency-based immersive training simulations for VR and browser, in which learners practise language and soft skills by talking to AI virtual humans.

Who founded Virtro?

Lee Brighton and Jordan Brighton, in Vancouver in 2016.

What is it called now?

Virtro Technology. The talk in the TechTO archive predates the change and names Virtro Entertainment Inc.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 26, 2026