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Properly

Properly was a Toronto proptech brokerage that let homeowners unlock their existing home equity to make an unconditional offer on their next home before selling the current one, backing the move with a Sale Assurance contract that guaranteed to buy any home that did not sell within an agreed window.

ProptechTorontoFounded 2018properly.ca ↗
$100Mraised in 2021 round from major U.S. investorsThe Logic ↗
~$32Mequity value of Compass's acquisition of Properly's assets (2023)BetaKit ↗

The people

Anshul RuparellFounder & Managing Partner · 2 TechTO talks
Sheldon McCormickCEO · 1 TechTO talk
CD
Craig DunkCo-founderprofile coming

What they build

Sale AssuranceA firm commitment from Properly to buy a customer's home at an agreed price if it did not sell within a set window, letting the homeowner make an unconditional offer on their next home first.

Open roles via the TechTO Job Board

Working at Properly

Browse open roles across the community on the TechTO Job Board — Canada’s most connected tech network. Properly’s roles show up here whenever they post.

Open roles on the TechTO Job Board ↗Or their own careers page: properly.ca/careers ↗

Jobs live on jobs.techto.org — the only structured source. We link to it rather than scraping career sites, so the board is always the source of truth.

On the TechTO stage

TECHTO

Anshul Ruparell of Properly presents The importance of trust in a managed marketplace

March 2019
Watch on YouTube ↗
TECHTO FINTECHTO

Opportunities for FinTech in Canadian Real Estate | Sheldon McCormick, Co-founder & COO, Properly

July 2019
Watch on YouTube ↗

Every talk is searchable — ask the archive about Properly ↗

About

Founded in 2018 by Anshul Ruparell, Sheldon McCormick and Craig Dunk, Properly raised roughly $100M from U.S. and Canadian investors including Bain Capital Ventures. In January 2023 it dropped its purchase guarantee amid a volatile housing market; later that year the founders exited and the company was sold in two transactions — Compass acquired the bulk of its assets and IP while Pine acquired its brokerage and home-search platform. The Properly brand no longer operates independently.

Backers

Investors included Bain Capital Ventures (Series B lead), Golden Ventures, Interplay and Industry Ventures; HGTV's Property Brothers also invested via a partnership.

Some figures are founder-stated, not independently confirmed

More from TechTO ×1

Podcast
Properly, Allocadia, Auvik Networks, Shopify, Think Research, Untether AI - July 22, 2021TechTO Quick Takes · mentions Properly
2021

Quick answers

Is Properly still operating?

No. Properly was acquired in 2023 — Compass bought the bulk of its assets and IP, and Pine acquired its brokerage and search platform. The founders exited and the standalone brand wound down.

What did Properly do?

Properly was an end-to-end online real-estate brokerage in Canada that let homeowners buy their next home before selling their current one, backed by a guarantee (Sale Assurance) to purchase the old home if it did not sell in time.

Who founded Properly?

Properly was founded in 2018 in Toronto by Anshul Ruparell (CEO), Sheldon McCormick and Craig Dunk.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 2, 2026