The people
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Working at Sales for Life
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About
Sales for Life was a Toronto training business built around a single argument: that B2B sellers had to work the same social platforms their buyers were already researching on. It ran coaching, training and a learning-management system for mid-market and enterprise sales teams, and its people wrote constantly — Jamie Shanks published Social Selling Mastery in 2016. Amar Sheth carried the case to the January 2017 SalesTO stage, where he told a room that salespeople now had to think of themselves as marketers, that communicating on LinkedIn and on Twitter are different jobs, and that the point of social is pipeline rather than applause. BetaKit later described Sales for Life as Shanks and Sheth's first company, one whose customers built Boolean LinkedIn searches to spot opportunities and risks inside their accounts — the idea they rebuilt as Pipeline Signals in 2021.
Backers
No outside funding confirmed.
Quick answers
What did Sales for Life do?
It trained and coached B2B sales teams on social selling — using LinkedIn and Twitter to research accounts, find buyers and build pipeline — and sold a learning-management system alongside the training.
Who ran it?
Jamie Shanks as chief executive and Amar Sheth, who led customer success and later served as chief operating officer. The two went on to co-found Pipeline Signals in 2021.
Is it still operating?
No sign of it. Its website no longer resolves and both co-founders now run Pipeline Signals. No formal shutdown was announced, so the founding year is also unconfirmed here.