The people
What they build
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Working at Sensibill
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On the TechTO stage
Corey Gross of Sensibill presents Using Your Own Product to Find New Use Cases
Watch on YouTube ↗Sonya Noronha of Sensibill presents The Role of Customer Empathy in B2B2C
Watch on YouTube ↗Life After Acquisition with Corey Gross
Watch on YouTube ↗The value of mentorship | Jennifer Lennox
Watch on YouTube ↗Every talk is searchable — ask the archive about Sensibill ↗
About
Sensibill started in 2013 out of the Ryerson (now Toronto Metropolitan) DMZ and sold receipt and spend management to banks as an embedded feature rather than a consumer app — 'Intel inside for receipts', as Corey Gross put it on the TechTO stage in 2015. Over its ten-year run it partnered with 150 financial institutions, including JPMorgan Chase, Wells Fargo, TD and Scotiabank, plus fintechs like FreshBooks and Wave. Austin-based Q2 Holdings acquired it on October 3, 2022; the product is now sold by Q2 and Gross leads data and AI there.
Backers
Impression Ventures, Ryerson Futures, Radical Ventures (led the Series B), First Ascent Ventures — assumption, assembled from press coverage and the Ivey Scotiabank Digital Banking Lab profile, not from the company
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Quick answers
What did Sensibill do?
It let banks show itemized receipt detail inside their own apps — click a $494 Costco charge and see what was actually bought — sold to financial institutions as an embedded feature, not a standalone consumer app.
Who founded Sensibill?
Corey Gross and Jamie Alexander, in 2013 in Toronto. Gross was CEO for the full ten-year run.
What happened to Sensibill?
Q2 Holdings, a public digital banking provider based in Austin, acquired it on October 3, 2022. The product lives on inside Q2 and Gross stayed, now leading data and AI there.