The people
What they build
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Working at Unbounce
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On the TechVancouver stage
Carl Schmidt of Unbounce presents 7 Ways to Completely Screw Up Giving Away your Legos
Watch on YouTube ↗The Top Skill in Business (and Life): Sales
Watch on YouTube ↗Every talk is searchable — ask the archive about Unbounce ↗
About
Unbounce was started in 2009 by six co-founders — Rick Perreault, Carl Schmidt, Oli Gardner, Carter Gilchrist, Justin Stacey and Jason Murphy — out of a small room in Gastown, and stayed effectively bootstrapped for a decade. On the TechVancouver stage in August 2016 CTO Carl Schmidt put the numbers on the record: under C$1M ever raised, about US$1.1M in revenue per month, roughly 160 people in two offices, and profitable. The first real outside round came in June 2020, when Denver private equity firm Crest Rock Partners invested C$52M and took majority ownership. Unbounce acquired attribution company LeadsRx in January 2022 and merged with San Francisco CRM company Insightly in July 2024, both Crest Rock portfolio companies. Steve Oriola has been CEO since January 2024 and leads the combined business.
Backers
Crest Rock Partners (Denver) — C$52M / US$38.4M in June 2020, taking majority ownership. Effectively bootstrapped before that on under C$1M.
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Quick answers
What does Unbounce do?
Landing page building and conversion rate optimization for marketers — pages you can launch and A/B test without engineering. Founded in Vancouver in 2009.
Who founded Unbounce?
Six co-founders in 2009: Rick Perreault, Carl Schmidt, Oli Gardner, Carter Gilchrist, Justin Stacey and Jason Murphy. Perreault was CEO; Schmidt was CTO.
Who owns Unbounce now?
Crest Rock Partners has held majority ownership since June 2020. Unbounce merged with Insightly in July 2024 and Steve Oriola, CEO since January 2024, runs the combined company.